FRANCHISING— WELCOME TO YOUR FUTURE!
FOR EXHIBITORS
Join us at Franchise Meet Europe and seize the opportunity to elevate your brand, generate valuable leads, and secure a prominent position in the franchise industry and beyond. Network with industry leaders, discover innovative strategies, and gain insights that will propel your business to new heights.
FOR VISITORS
Franchise-Meet Europe is the premier franchise fair in Europe, exclusively showcasing global brands with English presentations. This unique B2B event offers an unparalleled opportunity to explore over 1,500 brands under one roof over three days. Elevate your professional journey by attending this exceptional fair.
ABOUT FRANCHISE
A franchise is a business model where a franchisor grants the franchisee the rights to operate a business using the franchisor’s trademark, brand, and business systems.
A franchisor is a company or individual that owns the overarching brand, trademarks, and business model, and allows franchisees to use them under specific conditions.
A franchisee is an individual or company that purchases the rights to operate a business under the franchisor’s brand and system.
Benefits include established brand recognition, ongoing support from the franchisor, and access to a proven business model.
A franchise fee is an upfront cost paid by the franchisee to the franchisor for the rights to use the brand and business model.
Royalties are ongoing payments made by the franchisee to the franchisor, usually based on a percentage of the franchisee’s gross sales.
A franchise agreement is a legal document outlining the rights and responsibilities of the franchisor and franchisee.
A territory is a defined geographic area where the franchisee has the right to operate and market the franchised business.
A master franchise is a franchising arrangement where the master franchisee has the right to sub-franchise within a certain territory.
A franchise includes comprehensive business systems and support, whereas a license typically grants rights to use a product or brand without extensive operational guidelines or support.
A franchise consultant helps potential franchisees find suitable franchise opportunities and assists franchisors in developing and selling franchises.
A turnkey franchise is a fully operational business setup by the franchisor, ready for the franchisee to operate.
An FDD is a legal document provided by the franchisor to prospective franchisees, containing detailed information about the franchisor, the franchise system, and the terms of the franchise agreement.
Types of franchises include product distribution franchises, business format franchises, and manufacturing franchises.
Common industries include food and beverage, retail, health and fitness, education, and personal services.
Initial steps include researching various franchises, evaluating financial requirements, reviewing the FDD, and consulting with existing franchisees.
Financial qualifications often include a minimum net worth, liquid assets, and the ability to secure financing if needed.
Franchisees can finance their purchase through personal savings, loans, SBA loans, and sometimes franchisor financing programs.
Franchises generally have a higher success rate compared to independent businesses due to the established brand, support, and proven business model.
A franchise business plan should include an executive summary, market analysis, marketing plan, operational plan, and financial projections.
ADVANTAGES OF FRANCHISING
Brand Recognition and Established Customer Base: Franchising allows franchisees to leverage the established brand name and reputation of the franchisor. This brand recognition can attract customers who are already familiar with and trust the brand, reducing the time and effort needed to build a customer base from scratch.
Training and Support: Franchisors typically provide extensive training programs and ongoing support to franchisees. This can include initial training on business operations, marketing strategies, and customer service, as well as continuous support to address any operational issues and keep the franchise updated with the latest business practices.
DISADVANTAGES OF FRANCHISING
Initial and Ongoing Fees: Franchisees must pay an initial franchise fee, which can be substantial, along with ongoing royalties and marketing fees. These costs can significantly impact the franchisee’s profitability and require careful financial planning to ensure the business remains viable.
Limited Autonomy: Franchisees have to adhere to the franchisor’s established guidelines, rules, and operational procedures. This lack of autonomy can be frustrating for entrepreneurs who prefer to have complete control over their business decisions, including product offerings, pricing, and marketing strategies.
